Mark is the global director of data and analytics at Urban Science Applications, Inc., headquartered in Detroit, MI. Urban Science is a retail sales and marketing consulting company focused on solving their client’s mission-critical challenges with data and analytics. Mark has been with Urban Science for 17 years where he has been involved in the invention, management, and improvement of analytical methodologies for automotive clients across the globe. His educational background includes a bachelor’s degree in Chemical Engineering and two master’s degrees (MBA/MSE) from the University of Michigan. He is currently a PhD candidate at Wayne State University in Industrial and Systems Engineering.