Marco DeCapite is the founder and president of VersAlta Technology Solutions, LLC. He is currently serving as the Executive Director of the recently established Process, Data & Technology Department for the Archdiocese of Detroit. In this role, he is tasked with using technology to connect souls and to unleash data to help unleash the Gospel. In addition to the archdiocese, Marco has served as a technology director for over 15 years to a consulting firm, an art gallery, and an advertising agency. In 2012, he was part of the pitch team that established Commonwealth as the new Global Advertising Agency for Chevrolet, consolidating over 72 individual global agencies. This resulted in his oversight of an 18-month project to replace General Motors’ Global Digital Asset Management platform. In addition to General Motors, Marco has consulted to DTE Energy, PowerSpring, Team Detroit, and Audi of America. In his younger years, Marco started the Frassati Society of Detroit for young adults to discover and live out the example of Blessed Pier Giorgio Frassati, whom Pope St. John Paul II called the patron saint of youth and young adults in the new millennium. He is also a certified catechist struggling to evangelize 7th graders at Christ Our Light in Troy, Michigan. Marco has an undergraduate degree in electrical engineering from Tufts University and a master’s in computer engineering from Stanford University. Despite his sordid past, he is married and relying heavily on God’s grace to raise four daughters with his wife of 17 years, Allison.

Session

June 17 – 11:00 – 11:45 am

Digital Evangelization and Data Mining

In a new world of pandemic and economic challenges, the effort for digital evangelization and data mining has become even more critical. In this talk, we will cover the Archdiocese of Detroit technology strategy, tools and approach in service to people, and how our Process, Data & Technology department has pivoted in a time of crisis to serve the most critical needs of parishes while managing through the app and data silo explosion. We will cover how data can be used to inform, set goals, optimize and learn, and how to communicate that value. Finally, we’ll touch on the importance of culture alignment that is required to introduce change, especially as it relates to data and technology standardization.

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